market research

What we measure, and what it means for a practice.

Original measurement of this market, run because nobody else publishes it. Every number here comes from something we ran ourselves, on real practices, and every method is written out so you can argue with it.

9 minute readQ3 2026

What the evidence says about AI before-and-afters

Sixteen products that generate a patient-specific outcome image, and the peer-reviewed evidence behind them. Simulation ranked third as a decision factor, behind photos of real patients and behind the consultation itself.

5 minute readQ3 2026

What AI search actually says about aesthetic practices

Four AI engines, 2,800 questions, 18 markets. Practices with strong websites get read by the engines and then passed over, and review presence is what decides the recommendation.

More is on the way. If there is something you want measured, tell me and it may become the next one.