market research
What we measure, and what it means for a practice.
When we make a new claim, it comes from a method we ran, and the method is written out. Everything else summarizes other people's research, with a citation for each source so a practice can check it before deciding.
Latest
What Galderma buying ZO Skin Health could change for practices that sell it
Galderma agreed to buy ZO Skin Health for $1.5 billion in cash. In a Korean study, 42% rated dermatologists the top skincare source and 7.41% bought at a clinic.
How do new med spa patients split spending on laser and injectables?
What medspa spending data says about weight-loss and wellness services
Can a practice reward patients for reviews under the FTC rule?
What a fractional laser costs a practice, and what patients pay
What changes for a practice as more men book aesthetic care
Medspa revenue grew 17.4% in Q3 2026. New patient counts stayed flat.
Cosmetic surgery across borders: what the evidence says about attracting international patients... and losing them
What patients pay for Botox, and what is known about raising prices or retiring a service
GLP-1 patients are changing aesthetic menus. Body lifts and facial fat grafting are growing fastest.
Duplicate listings split a practice's reviews. Patients and AI tools both look at the count.
Organic reach is falling. Where patient attention went.
Patients in loyalty programs come back more often. No study in aesthetics shows the program is the reason.
Google retired the question box on business profiles. Its AI answers from reviews instead.
What the evidence says about patient financing
What the evidence says about AI before-and-afters
What AI search says about aesthetic practices
More is on the way. If there is something you want measured, tell us and it may become the next one.