Integrated growth strategy
Built for aesthetic medicine
Know where your practice stands.
A complimentary audit of your patient-facing signals, delivered to your inbox. No call required.
Request received.
Your full scorecard follows within a couple of business days, because I read every one myself before it goes out. If you would rather just talk it through, call or text me on (412) 944-5506.
What we can see right now
The rest take longer to read properly.
Carve away the noise.
There are 15,505 marketing tools for sale, and more ship every week. Most fail a working clinic in predictable ways: built so narrow they collapse in daily use, or one more integration that breaks the next time another system changes.
Our job is the carving. We map what you already run, judge every tool on what it actually changes for a practice, and make the pieces work as one.
Easy for you. Hard for us, and that is the trade. The tools change every week, and the useful answer sits across medicine, technology and AI at once.
It is easy to get lost in the cracks. I make sure you don’t.
meet lazar, founder →How it works.
what it asks of you
Audit
We score what a prospective patient actually sees: search, reviews, presence (and AI).
Run now →You review
The scorecard arrives in plain language. Yours to keep.
Talk it through
We walk it together. If little needs fixing, we tell you so.
Choose
Or neither, if that is what we find.
Diagnostic
Not sure yet? Start here. Two weeks, one strategic review, a written Go/No-Go at the end. You keep the plan either way, and what you paid comes off a Partnership if we go on.
Partnership
The monthly engagement. We embed with your team and answer for the through-line from your decisions to what the patient experiences. Reporting, creative oversight, and tooling that sharpens every month. Always month to month.
Straight answers.
We start by looking at what your practice is putting into the world and measuring it against what you're actually trying to build. Most of what we find, the owner already suspected but hasn't had time to name. From there, we build the plan together, starting with what the data says matters most. Every move after that rests on evidence you can see.
Immediately. The first thing we do is instrument what's already running so we can see what's working and what isn't. Quick wins ship in the first week; deeper changes move when the data is ready to support them.
The goal is to make the people you've already hired more effective. We layer in above your team and any outside vendors as the coordination function your practice doesn't have time to staff, setting the brief, holding the standard, and making sure what ships actually matches what you intended.
An agency ships deliverables against a scope. We own whether those deliverables actually moved anything. We can rewrite the strategy mid-quarter, shift the budget, or recommend a different agency entirely. We answer to your outcomes.
The Practice Partnership is month-to-month. The Practice Diagnostic is a standalone two-week engagement with a Go/No-Go at the end, and it credits toward your first month if we proceed. If the work is good, you'll stay. If it stops being good, you can leave the same month.
Owner-led plastic surgery, med spa, and injectables practices with $2M or more in capacity. If your schedule isn't as full as it should be, that's usually part of what we solve, whether you're expanding into new service lines or trying to fill the ones you have.
No. We are a growth strategy practice. Our clients perform those treatments; we work on the business side of the practice.
The future of your practice is beautiful.
Start with a conversation. We'll tell you what a patient sees, and you decide what to do about it.