This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Your practice has real assets a patient rarely sees clearly online, though the audit puts you in the room-for-improvement range. The biggest issue is that your 2023 rebrand never fully took hold across the web, so patients and search engines still find your old name and old owner in several places. That fragmentation is what a conversation can address first.
Strengths
A first-mover claim in your market, a running clinical study, and a faculty appointment give you documented proof most competitors cannot match. Patients weighing expertise are more likely to trust this.
The gallery is sorted into 13 surgical categories, which helps a patient find work like their own. Organized proof of results tends to move a considering patient toward booking.
Four aesthetic-relevant categories are set correctly, so the right searches can surface you. This is the foundation that lets patients find you for what you actually do.
Costliest gaps
Your former domain, , still carries roughly 700 backlinks, a separate Google listing under the former owner holds its own reviews, and old Yelp and LinkedIn entries persist. This splits your reputation and confuses patients comparing you.
Yelp shows duplicate listings, Healthgrades and WebMD carry the former name, and Healthgrades lists a retired physician as active. Patients who see conflicting information are more likely to doubt which listing is real.
Facelift and tummy tuck ads land on the homepage, and a body lift ad points to a misspelled, likely broken path. A patient who clicks an ad and lands on a generic page tends to leave before booking.
Preserve by Motiva, Ver-ve Regen, and Sculptra are marketed by email but have no dedicated pages. Patients searching those names after hearing about you find nothing and are more likely to pick a clearer competitor.
Your newest post is about eight months old and many older posts carry your former name; your podcast has 50-plus yearly episodes but none are transcribed on the site, so that content stays invisible to search.
Discuss the findings
Let's sit down and walk through what the audit found and where the real leverage is. The conversation gives you a clear picture of why patients comparing you may be choosing others, and what it would take to change that.
Lazar preps before the call: your old brand is still live in multiple places, and your name, address, and details disagree across directories, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 23 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 9, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 2 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | In your review |
| 1.6 | Local Pack Presence (Primary Terms) | 2 / 3 |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 2 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | 0 / 3 |
| 2.5 | Financing Surfacing | 1 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | 1 / 3 |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | 2 / 3 |
| 3.4 | Board Certification & Society Visibility | In your review |
| 3.5 | Patient Evidence Beyond Stars | In your review |
| 3.6 | Innovation Leadership & First-Mover Evidence | 2 / 3 |
| 4.1 | Blog Recency & Topical Depth | 0 / 3 |
| 4.2 | Visibility in AI search | In your review |
| 4.3 | Schema Markup Completeness | 2 / 3 |
| 4.4 | Podcast/Video Content Indexing | 1 / 3 |
| 5.1 | Meta Ad Activity & Creative Variety | 1 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | 0 / 3 |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | 0 / 3 |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | 0 / 3 |
| 7.2 | Aesthetic-Directory Presence | 1 / 3 |
| 7.3 | One consistent identity online | 0 / 3 |
| 7.4 | Cross-Channel Brand Consistency | 1 / 3 |
That is the whole read: 23 signals measured from what a patient can see. The rest we go through together.
Want one for your practice?
Complimentary, no call required, and every scorecard is prepared and personally reviewed before it goes out. Leave your practice's website and yours is on its way.
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