This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Your review count leads your local market, yet your overall visibility, which sits in the room-for-improvement range. The biggest cost is what patients see once they look closer: a slow site, a blog untouched since 2019, and almost no traction in AI search. That combination is what this conversation is built to address.
Strengths
You hold about 240 Google reviews, ahead of the nearest local competitor at roughly 141. This is real social proof, and patients comparing practices are more likely to trust the one with the deepest review history.
Non-brand Google Ads are running on rhinoplasty terms, so you appear when patients search for a specific procedure rather than your name. That reaches people actively deciding where to book.
Your ad clicks reach dedicated landing pages matched to the advertised procedure, not a generic homepage. That keeps a searching patient on the topic they clicked for.
Your site declares both Physician and MedicalOrganization schema, the code labels that tell search engines what your business is. That foundation helps engines read your practice correctly.
Costliest gaps
With about 109,000 followers, recent posts draw single-digit to low-double-digit likes, well under a healthy rate. A patient checking your account sees a big number with little life, which reads as less active than it is.
Your blog at /blog/ shows no posts newer than 2019. Patients and AI search both read a stale site as a less current practice, so you tend to lose comparison shoppers to practices that look actively maintained.
Your mobile speed score is 30 out of 100. Most patients arrive on a phone, and a slow load means more of them leave before seeing your work, so you risk losing them before the first impression lands.
Across ChatGPT, Gemini, Claude, and Perplexity, your practice was named in about 8% of answers. As patients increasingly ask AI who to see, low presence means you are rarely in the shortlist those tools hand back.
No payment-plan or financing language is present on the homepage or booking flow. Patients weighing cost see no path forward and tend to hesitate or pick a practice that answers the affordability question upfront.
Discuss the findings
Let's sit down and walk through what patients see when they compare you to the practices ranking above you. The review turns your market-leading reputation into visibility that actually converts.
Lazar preps before the call: instagram engagement is near zero against a large following, and your blog stopped in 2019, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 22 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 1 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | 2 / 3 |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | In your review |
| 2.1 | Mobile Speed Score | 1 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 1 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | In your review |
| 2.5 | Financing Surfacing | 0 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | 3 / 3 |
| 3.2 | Review Response Discipline | 2 / 3 |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | 2 / 3 |
| 3.5 | Patient Evidence Beyond Stars | In your review |
| 3.6 | Innovation Leadership & First-Mover Evidence | In your review |
| 4.1 | Blog Recency & Topical Depth | 0 / 3 |
| 4.2 | Visibility in AI search | 2 / 3 |
| 4.3 | Schema Markup Completeness | 2 / 3 |
| 4.4 | Podcast/Video Content Indexing | 1 / 3 |
| 5.1 | Meta Ad Activity & Creative Variety | 1 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | 2 / 3 |
| 5.3 | Landing Page Alignment | 2 / 3 |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | 0 / 3 |
| 6.3 | Content Mix Diversity | 1 / 3 |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | 1 / 3 |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | In your review |
| 7.3 | One consistent identity online | 1 / 3 |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 22 signals measured from what a patient can see. The rest we go through together.
Want one for your practice?
Complimentary, no call required, and every scorecard is prepared and personally reviewed before it goes out. Leave your practice's website and yours is on its way.
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