Specimen III, a Twin Cities solo surgical practice

What the audit found

At 53 out of 100, your visibility is typical for your market: motivated patients find you, but you lose weekly to clearer competitors. Your strongest asset is that AI search already names and links you; your weakest is that a stale Yelp listing at a wrong address is splitting your identity.

What is working

1. AI search already names and links you. Across ChatGPT, Claude, Gemini, and Perplexity (the answers AI gives patients), you were named in most answers and linked as a source in roughly 60 percent. Patients asking AI for a surgeon are pointed to you.
2. Booking button is prominent on mobile. Your online booking button sits above the fold on mobile with clear wording. A patient on their phone can act without hunting, which is where most first contact happens.
3. Claimed on aesthetic directories. You hold both a doctor and a practice profile on RealSelf plus a Healthgrades listing. Patients comparing surgeons on these sites find you present rather than absent.
4. Patient proof beyond star ratings. Written testimonials on your homepage and reviews page, plus a video interview with the surgeon, give patients real voices. This is stronger evidence than a star average alone.

Where consultations are going elsewhere

1. A stale Yelp listing at a wrong address splits your identity. Your practice, , has a second Yelp listing at , separate from your current Woodbury location, plus prior Stillwater history. This scored 1 of 2 and can send patients and review equity to a dead end.
2. Your name, address, and phone are inconsistent across directories. Your details match on your site and Google, but the duplicate Yelp address and a Healthgrades specialty mislabel (listing you as an orthopedic hand surgeon) scored 1 of 3. Patients seeing conflicting facts trust you less.
3. Google categories are too generic to rank for aesthetics. Your Google Business Profile lists spa, doctor, health, and generic types, scoring 1 of 3. Without aesthetic-specific categories you surface less often in the map results on Google when patients search your procedures.
4. Mobile site is slow. Your mobile speed scored 38, a 1 of 3. Patients on phones tend to leave a slow page before it loads, so you lose them before they see your work or your booking button.
5. No first-mover or innovation signal. The site states standard credentials with no first-to-offer claim, faculty role, or research, scoring 0 of 3. Against competitors who claim leadership, you read as one of many rather than a standout.

Area by area

Local presence and Google 56%

Your Google profile is claimed and posting within the last month, which keeps you present. The gap is categories: yours read as generic spa and doctor, scoring 1 of 3, so you surface less in the map results when patients search specific procedures. Several profile areas need a closer look together.

Website and booking 61%

Your mobile booking button is clear and above the fold, a real win. But mobile speed scored 38, and patients on phones tend to leave before a slow page loads. Booking also sends patients to a separate site to finish, and financing shows on only one page.

Reputation and proof 45%

You have written testimonials and a surgeon video, strong patient proof. Board certification is verified. The gap is no innovation or first-mover claim, scoring 0, so against surgeons who claim leadership you read as one of many. Review volume and gallery depth we review together.

Content and discoverability 70%

This is your strongest area. AI search names and links you in most answers, the clearest sign your discoverability is working. The code labels telling search engines what you are cover most types but omit review labeling, scoring 2 of 3. Your video content is not indexed on your own site.

Paid media 0%

No paid presence is running: the ad library returned zero active ads. This is not a failure so much as an unused channel. Whether paid search or social makes sense for you depends on your goals, which is a conversation rather than a scored gap.

Social and community 35%

You have an Instagram account with about 700 followers, but the bio holds a single bare link to your homepage, scoring 1 of 2, so patients cannot route to booking or procedures. Posting cadence and engagement are not visible from public data and we walk through them together.

Identity and listings 43%

Your identity fragments hurt you here. A duplicate Yelp listing at a wrong address and a Healthgrades mislabel calling you an orthopedic hand surgeon scored 1s. Patients seeing conflicting names and addresses trust you less and may land on a dead listing.

About this sample

This practice did not request the audit and has not seen it. Redaction bars mark where a practice name, address, phone number, or web address would appear. Every score and finding is what the audit produced.

Fractional Aesthetics is a growth strategy practice for aesthetic medical businesses. "Fractional" describes how the work is bought: senior strategic help on a part-time basis, without a full-time hire.

FAx is our audit: 34 scored items covering a practice's public presence, from Google and reviews to website, content, AI search, social, and listings. Every signal is publicly observable, so nothing is required from the practice to run one. The audit names what is working and what each gap costs. It does not prescribe fixes, because those need a conversation.