This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Patients asking ChatGPT and Google's AI about surgeons in your market find you named in most answers, which is real ground to stand on. Your overall visibility scores, a typical range for your market, and the pieces that turn a click into a booked consult are where you lose to competitors. That gap is the conversation worth having.
Strengths
Across a scan of Claude, ChatGPT, Gemini, and Perplexity, your practice was named in most answers and linked as a source in about 60 percent. Patients asking AI about local surgeons are pointed to you.
Your online booking button sits above the fold on mobile phones, so a patient on a phone can act without hunting. We score this 3 of 3, the top mark.
Your ABPS board certification appears on your bio and a RealSelf profile, which we score 2 of 3. Certification is the trust signal patients screen for first.
Multiple written testimonials and a video interview with you are live, which we score 2 of 3. That mix reassures a patient weighing you against another practice.
Costliest gaps
Your site states standard credentials with no first-mover claim, faculty role, or research, which we score 0 of 3. A patient comparing several board-certified surgeons has no reason to pick you over the next one.
Google's mobile speed test scores your site 38 out of 100, which we score 1 of 3. A phone page that loads slowly tends to lose patients before they see anything, and most first visits are on phones.
Your name, address, and phone match on your site and Google, but a second Yelp listing carries a previous address and Healthgrades mislabels your specialty, which we score 1 of 3. Conflicting details make patients hesitate.
Your Google Business Profile uses broad labels like spa and doctor rather than aesthetic-specific ones, which we score 1 of 3. Generic categories tend to keep you out of the map results patients scroll first.
A stale Yelp listing at a former address remains live alongside your current one, which we score 1 of 3. Split listings divide your review equity and can send patients to the wrong place.
Discuss the findings
Let's sit down and walk through what patients see when they compare you to other surgeons. An hour together turns a real presence in AI search into consults that actually book.
Lazar preps before the call: nothing sets you apart from other surgeons, and a slow site on mobile phones, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 19 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 1 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | 2 / 3 |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | In your review |
| 2.1 | Mobile Speed Score | 1 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | 1 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | 2 / 3 |
| 3.5 | Patient Evidence Beyond Stars | 2 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | In your review |
| 4.2 | Visibility in AI search | 3 / 3 |
| 4.3 | Schema Markup Completeness | 2 / 3 |
| 4.4 | Podcast/Video Content Indexing | 1 / 3 |
| 5.1 | Meta Ad Activity & Creative Variety | 0 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 1 / 3 |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | 1 / 3 |
| 7.2 | Aesthetic-Directory Presence | 2 / 3 |
| 7.3 | One consistent identity online | 1 / 3 |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 19 signals measured from what a patient can see. The rest we go through together.
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