Real practices, examined.
These are real audits of real practices, shown with identifying details removed. The practices did not ask for them and have not seen them. Nothing here is a mock‑up.
They span solo surgeons, dermatology groups, and med spas across the United States, Canada, and Mexico, which is why the scores and the failure patterns differ so much between them. Every pinpractice is scored against the same patient-facing signals, so an international practice reads as what an American patient considering treatment would find online.
Redaction bars mark where a practice name, address, phone number, or domain would appear. Every score, every finding, and every piece of evidence is exactly what the audit produced. Click a pin to read the full audit, or click a region to jump to it in the index.Tap a practice below to read its full audit.
Index (all collected Q3 2026)
| NO. | METRO | PROFILE | SCORE | |
|---|---|---|---|---|
| NORTHEAST2 practices | ||||
| II | NEW YORK | New York facial plastics practice | 49 | |
| I | PITTSBURGH | Pittsburgh surgical practice | 40 | |
| MIDWEST2 practices | ||||
| III | MINNEAPOLIS-ST. PAUL | Twin Cities solo surgical practice | 53 | |
| IV | CHICAGO | Chicago multi-location surgical group | 46 | |
| SOUTH4 practices | ||||
| VII | MIAMI | Miami high-volume surgical center | 55 | |
| VI | DALLAS | Dallas mall med spa | 47 | |
| VIII | NEW ORLEANS | New Orleans dermatology and facial plastics practice | 43 | |
| IX | NASHVILLE | Nashville solo-brand surgical practice | 39 | |
| WEST4 practices | ||||
| V | LOS ANGELES | Los Angeles med spa | 53 | |
| XI | LAS VEGAS | Las Vegas surgical practice | 49 | |
| XIII | SCOTTSDALE | Scottsdale dermatology group | 48 | |
| XII | PORTLAND | Portland injector-led studio | 46 | |
| CANADA & MEXICO4 practices | ||||
| XV | VANCOUVER | Vancouver laser and skin clinic group | 65 | |
| XIV | TORONTO | Canadian med-spa chain (Toronto) | 64 | |
| XVI | US-MEXICO BORDER | Mexican border destination clinic | 39 | |
| X | MEXICO CITY | Mexico City plastic surgery clinic | 37 | |
excelling typical room for improvement
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