This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Your website and ad presence do real work, yet your visibility scores, which puts you in the typical range for your market. The biggest risk is that your name, review, and directory signals were not confirmed, so patients comparing you cannot easily verify who you are. That verification is worth a conversation.
Strengths
You have 500-plus procedure-specific video testimonials naming your surgeons. Patients weighing a surgical decision trust seeing real outcomes and faces, and this depth is rare in your market.
Roughly 86 active ads run across procedures, in English and Spanish, with financing offers and multiple formats. This scored a full 3 out of 3 and keeps you in front of patients actively searching.
A dedicated consultation booking flow runs from a prominent call to action on your site. Patients ready to act can schedule without friction, so fewer drop off between interest and appointment.
Your Free Evaluation booking button sits at the top of the mobile page and links straight to consultation. Patients see the next step immediately, which holds their attention.
Costliest gaps
Your identity and citation consistency, across Yelp, Healthgrades, and similar sites, could not be scored from public data. Patients who find conflicting listings hesitate, and you risk losing them to a practice that looks consistent everywhere.
The newest posts date to early 2023, scoring 0 out of 3. Patients and AI search (the answers ChatGPT and Google give patients) read a stale library as a practice that is less active than competitors publishing now.
Your site has only basic organization code labels, no medical or physician labels, scoring 1 out of 3. Search engines and AI answers understand you less clearly, so you surface less often when patients ask.
No services are listed in your Google Business Profile, scoring 0 out of 3. Patients scanning the map results on Google see nothing about what you offer and are more likely to click a fuller competitor.
Your proprietary breast implant method appears as a name only, with no published outcomes or teaching evidence, scoring 0 out of 3. Patients weighing a first-mover claim in your market tend to want proof before they trust it.
Discuss the findings
Let's walk through the review together and see where the clearest wins sit. It makes your existing strengths do more of the work of turning searchers into consultations.
Lazar preps before the call: your name, address, and directory presence were never confirmed, and your blog stopped roughly three years ago, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 17 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 2 / 3 |
| 1.3 | Service Menu on GBP | 0 / 3 |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | In your review |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | In your review |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 3 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | 1 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | 1 / 3 |
| 3.5 | Patient Evidence Beyond Stars | 3 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | 0 / 3 |
| 4.2 | Visibility in AI search | 2 / 3 |
| 4.3 | Schema Markup Completeness | 1 / 3 |
| 4.4 | Podcast/Video Content Indexing | In your review |
| 5.1 | Meta Ad Activity & Creative Variety | 3 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 1 / 3 |
| 6.5 | Story Highlights Organization | 1 / 3 |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | In your review |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 17 signals measured from what a patient can see. The rest we go through together.
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