Specimen VII, a Miami high-volume surgical center

What the audit found

Your website and ad presence do real work, yet your visibility scores 55 out of 100, which puts you in the typical range for your market. The biggest risk is that your name, review, and directory signals were not confirmed, so patients comparing you cannot easily verify who you are. That verification is worth a conversation.

What is working

1. Deep patient evidence beyond star ratings. You have 500-plus procedure-specific video testimonials naming your surgeons. Patients weighing a surgical decision trust seeing real outcomes and faces, and this depth is rare in your market.
2. Active, varied paid advertising. Roughly 86 active ads run across procedures, in English and Spanish, with financing offers and multiple formats. This scored a full 3 out of 3 and keeps you in front of patients actively searching.
3. Real-time online booking. A dedicated consultation booking flow runs from a prominent call to action on your site. Patients ready to act can schedule without friction, so fewer drop off between interest and appointment.
4. Clear booking button above the fold. Your Free Evaluation booking button sits at the top of the mobile page and links straight to consultation. Patients see the next step immediately, which holds their attention.

Where consultations are going elsewhere

1. Your name, address, and directory presence were never confirmed. Your identity and citation consistency, across Yelp, Healthgrades, and similar sites, could not be scored from public data. Patients who find conflicting listings hesitate, and you risk losing them to a practice that looks consistent everywhere.
2. Your blog stopped roughly three years ago. The newest posts date to early 2023, scoring 0 out of 3. Patients and AI search (the answers ChatGPT and Google give patients) read a stale library as a practice that is less active than competitors publishing now.
3. Search engines cannot tell what your business is. Your site has only basic organization code labels, no medical or physician labels, scoring 1 out of 3. Search engines and AI answers understand you less clearly, so you surface less often when patients ask.
4. Your Google service menu is empty. No services are listed in your Google Business Profile, scoring 0 out of 3. Patients scanning the map results on Google see nothing about what you offer and are more likely to click a fuller competitor.
5. Your Krau Method claim has no visible proof. Your proprietary breast implant method appears as a name only, with no published outcomes or teaching evidence, scoring 0 out of 3. Patients weighing a first-mover claim in your market tend to want proof before they trust it.

Area by area

Local presence and Google 45%

Your Google profile has hours, relevant categories, and accessibility details, so the basics are in place. The service menu is empty, though, scoring 0 out of 3, so patients scanning the map results on Google see nothing about what you actually do. Photo, posting, and map-ranking data need a closer look together.

Website and booking 75%

This is your strongest area at 75 percent. A clear booking button sits above the fold, real-time scheduling works, and procedure pages exist. Mobile speed is middling at 58, and financing shows on only one page, so some patients ready to act may not find the reassurance they want.

Reputation and proof 45%

Your 500-plus procedure-specific video testimonials are a genuine advantage that few competitors match. Your board-certification claim shows in only one place, and your innovation method carries no visible proof. Review volume, response habits, and gallery depth need the paste-in data we walk through together to score fairly.

Content and discoverability 37%

You are cited in AI search answers about a quarter of the time, which is real footing. Your blog has not been updated since early 2023, and your site code labels do not tell search engines you are a medical business. Both mean you surface less than practices publishing and labeled clearly now.

Paid media 100%

Full marks here. Roughly 86 active ads run across procedures and languages with varied formats and offers. Your Google Ads footprint and landing page alignment were not supplied, so we confirm those together to see the full paid picture.

Social and community 33%

With about 809,000 Instagram followers you have a large audience, but your bio link and story highlights each scored 1 out of 2, so the path from follower to booking is loose. Posting cadence and engagement need account data before we can judge how hard that audience works for you.

Identity and listings (not scored)

None of this area could be scored from public data: directory consistency, aesthetic-directory presence, rebrand history, and cross-channel naming all need a closer look. This is where patients quietly lose confidence when listings disagree, so it sits high on what we review together.

About this sample

This practice did not request the audit and has not seen it. Redaction bars mark where a practice name, address, phone number, or web address would appear. Every score and finding is what the audit produced.

Fractional Aesthetics is a growth strategy practice for aesthetic medical businesses. "Fractional" describes how the work is bought: senior strategic help on a part-time basis, without a full-time hire.

FAx is our audit: 34 scored items covering a practice's public presence, from Google and reviews to website, content, AI search, social, and listings. Every signal is publicly observable, so nothing is required from the practice to run one. The audit names what is working and what each gap costs. It does not prescribe fixes, because those need a conversation.