This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Patients comparing med spas in your market find no results gallery and no written patient stories on your site, only star counts. That absence, alongside a visibility score out of 100, puts you in the room-for-improvement range. The site is fast and easy to book on, so the foundation is there to build on.
Strengths
A clear "Book Now" button shows above the fold on mobile and links straight to scheduling. A patient ready to act does not have to hunt, so you keep the ones who arrive intent to book.
Your Google listing carries five relevant business categories including skin care clinic and medical spa. This helps the right patients find you when they search for what you actually offer.
You respond to 100% of Google reviews. Patients reading them see an engaged practice that pays attention, which builds trust before they ever call.
More than 50 individual treatment pages cover your branded services, each on its own page. A patient researching a specific procedure finds a page built for it rather than one buried mention.
Costliest gaps
There is no results gallery anywhere on the site or navigation. In aesthetics, patients want to see outcomes before booking, so those comparing you to a practice that shows results are more likely to choose the one they can see.
Your reviews section shows stars only, with no written or video testimonials tied to treatments. Patients weighing a procedure tend to trust specific stories, and without them you risk losing them to practices that show real voices.
Nothing on your presence marks what sets you apart or what you offer first. A patient seeing this and a differentiated competitor side by side is more likely to pick the one that looks like a leader.
No listing found on the aesthetic-specific directories where patients research med spas. Patients who start their search there do not encounter you at all, so those visits go to listed competitors.
Across ChatGPT, Gemini, Claude, and Perplexity (the answers those tools give patients), you were named in only about 7% of relevant answers. As more patients ask AI first, you are absent from most of those conversations.
Discuss the findings
Let's sit down and walk through what the audit found together. The conversation gives you a clear picture of where patients are choosing others and what it would take to win them back.
Lazar preps before the call: no before-and-after gallery on the site, and no patient stories beyond star ratings, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 21 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 3 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | In your review |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | 1 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | 3 / 3 |
| 3.3 | Before/After Gallery Depth & Consent | 0 / 3 |
| 3.4 | Board Certification & Society Visibility | In your review |
| 3.5 | Patient Evidence Beyond Stars | 0 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | 1 / 3 |
| 4.2 | Visibility in AI search | 2 / 3 |
| 4.3 | Schema Markup Completeness | 2 / 3 |
| 4.4 | Podcast/Video Content Indexing | 1 / 3 |
| 5.1 | Meta Ad Activity & Creative Variety | 0 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | 1 / 3 |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | 2 / 3 |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | 0 / 3 |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 21 signals measured from what a patient can see. The rest we go through together.
Want one for your practice?
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