Specimen V, a Los Angeles med spa

What the audit found

Patients searching for a Los Angeles med spa can find you, and AI search names you nearly half the time, but your results and proof of work are thin where it counts. Your visibility scored 53 out of 100, which is typical for your market. The gap costs consultations weekly.

What is working

1. AI search already names you. Across ChatGPT, Gemini, Claude, and Perplexity, you were named in 46% of answers and your site cited in 49%. Patients asking AI for a med spa are more likely to reach you than competitors AI ignores.
2. Booking button is easy to find on mobile. A clear "Book Now" button sits at the top of your mobile page. Most patients search on their phones, so a visible way to book keeps interested visitors moving instead of leaving.
3. Active paid ads with fresh creative. Six active Meta ads launched in July across several treatments. Patients scrolling social see you promoting current services, which signals an active, working practice.
4. Google Business Profile has the basics. Your hours, categories, and accessibility details are populated, and your categories match aesthetic medicine. This helps the right patients find you on Google and know you are relevant.

Where consultations are going elsewhere

1. No before-and-after gallery. No results gallery was found on your site or navigation (scored 0 of 4). Aesthetic patients decide on visible results. Without proof of your work, they are more likely to pick a practice that shows theirs.
2. Slow mobile page. Your mobile speed scored 48 (1 of 3). Most patients arrive on phones, and a slow page tends to lose them before they see anything, so interest never reaches your booking button.
3. Search engines can't tell they're a medical spa. Your site carries only basic organization code labels, not the medical-business labels that tell search engines what you are (scored 1 of 3). This weakens how clearly you surface against clearer competitors.
4. Missing from aesthetic directories. No profile surfaced on the aesthetic directories patients trust for research (scored 0 of 2). Patients comparing options there do not see you, so you are absent at the moment they are choosing.
5. Booking sends patients off your site. Your scheduler works but links out to a separate site (scored 2 of 4). Each handoff is a point where a patient can drop off before the appointment is confirmed.

Area by area

Local presence and Google 67%

Your Google Business Profile has hours, relevant categories, and accessibility details in place, and a recent post shows activity. Several pieces still need a closer look than public data allows, including photos and how you rank in the map results. The basics are working; the depth is unconfirmed.

Website and booking 67%

Your mobile booking button is easy to find, which keeps interested patients moving. Two things hold this back: your mobile page scored 48 and loads slowly, and booking sends patients to a separate site. Both are points where patients tend to drop off before they book.

Reputation and proof 0%

This is your weakest area, scoring 0. No before-and-after gallery was found, and aesthetic patients decide on visible results. Your board credentials and patient proof beyond star ratings are areas we walk through together, since patient-facing data alone does not show the full picture.

Content and discoverability 72%

AI search is a real strength: you were named in nearly half of answers across four engines and cited as a source in about half. The weak spot is the code labels on your site, which do not identify you as a medical spa, so search engines read you less clearly than they could.

Paid media 67%

You run six active ads across several treatments, all launched recently, so patients on social see a working practice. All are video only, and whether your ads on Google and their landing pages line up are items we review together rather than score from the outside.

Social and community 65%

Your link-in-bio hub works and points to multiple destinations, though it currently routes only to other social platforms rather than booking. Your posting rhythm, engagement, and content mix need account-level data we walk through together before we can judge them fairly.

Identity and listings 0%

This area scored 0. No profile surfaced on the aesthetic directories patients use to research providers, so you are absent when they compare options there. Whether your name, address, and phone are consistent across the web is something we confirm together in the review.

About this sample

This practice did not request the audit and has not seen it. Redaction bars mark where a practice name, address, phone number, or web address would appear. Every score and finding is what the audit produced.

Fractional Aesthetics is a growth strategy practice for aesthetic medical businesses. "Fractional" describes how the work is bought: senior strategic help on a part-time basis, without a full-time hire.

FAx is our audit: 34 scored items covering a practice's public presence, from Google and reviews to website, content, AI search, social, and listings. Every signal is publicly observable, so nothing is required from the practice to run one. The audit names what is working and what each gap costs. It does not prescribe fixes, because those need a conversation.