This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Patients searching for a Los Angeles med spa can find you, and AI search names you nearly half the time, but your results and proof of work are thin where it counts. Your visibility, which is typical for your market. The gap costs consultations weekly.
Strengths
Across ChatGPT, Gemini, Claude, and Perplexity, you were named in 46% of answers and your site cited in 49%. Patients asking AI for a med spa are more likely to reach you than competitors AI ignores.
A clear "Book Now" button sits at the top of your mobile page. Most patients search on their phones, so a visible way to book keeps interested visitors moving instead of leaving.
Six active Meta ads launched in July across several treatments. Patients scrolling social see you promoting current services, which signals an active, working practice.
Your hours, categories, and accessibility details are populated, and your categories match aesthetic medicine. This helps the right patients find you on Google and know you are relevant.
Costliest gaps
No results gallery was found on your site or navigation (scored 0 of 4). Aesthetic patients decide on visible results. Without proof of your work, they are more likely to pick a practice that shows theirs.
Your mobile speed scored 48 (1 of 3). Most patients arrive on phones, and a slow page tends to lose them before they see anything, so interest never reaches your booking button.
Your site carries only basic organization code labels, not the medical-business labels that tell search engines what you are (scored 1 of 3). This weakens how clearly you surface against clearer competitors.
No profile surfaced on the aesthetic directories patients trust for research (scored 0 of 2). Patients comparing options there do not see you, so you are absent at the moment they are choosing.
Your scheduler works but links out to a separate site (scored 2 of 4). Each handoff is a point where a patient can drop off before the appointment is confirmed.
Discuss the findings
Let's sit down and walk through what patients see when they compare you to other Los Angeles practices. An hour together turns these findings into a clear plan for the consultations you are missing.
Lazar preps before the call: no before-and-after gallery, and slow mobile page, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 13 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 2 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | 2 / 3 |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | In your review |
| 2.1 | Mobile Speed Score | 1 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | In your review |
| 2.5 | Financing Surfacing | In your review |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | 0 / 3 |
| 3.4 | Board Certification & Society Visibility | 0 / 3 |
| 3.5 | Patient Evidence Beyond Stars | In your review |
| 3.6 | Innovation Leadership & First-Mover Evidence | In your review |
| 4.1 | Blog Recency & Topical Depth | In your review |
| 4.2 | Visibility in AI search | 3 / 3 |
| 4.3 | Schema Markup Completeness | 1 / 3 |
| 4.4 | Podcast/Video Content Indexing | In your review |
| 5.1 | Meta Ad Activity & Creative Variety | 2 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | 0 / 3 |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 13 signals measured from what a patient can see. The rest we go through together.
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