This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Patients comparing New Orleans dermatology and facial plastics practices see a strong website but a thin Google presence, and your visibility. That puts you in the room-for-improvement range, with your Google Business Profile the single weakest link between a search and a booked consult. Worth a closer look together.
Strengths
Your "Schedule Online" button sits at the top of the mobile screen and scored 3 out of 3. A patient ready to act finds the next step without scrolling, so you lose fewer of them at the moment of intent.
You have 40-plus dedicated pages for branded treatments like NeoGraft, SmartGraft, and CoolSculpting. A patient searching a specific procedure lands on a page built for it, which reads as depth and holds attention.
Eight named testimonials that mention specific services scored 2 out of 3. Named, procedure-specific stories carry more weight with a hesitant patient than a star rating alone.
In a scan of AI search (the answers ChatGPT and Google's AI give patients), your practice was named in about one in six answers and your site cited as a source. Scored 2 out of 4, this is real presence most practices lack.
Costliest gaps
Your Google Business Profile shows Website and Directions buttons only, with no services section (0 out of 3). A patient scanning the map results sees less about what you do than practices that list procedures, so they tend to click those instead.
After generic types are set aside, your profile leaves "spa" and "doctor" (1 out of 3). Google struggles to match you to dermatology and facial plastics searches, so you surface for fewer of the terms patients actually type.
Your Google profile's Q&A section has zero entries (0 out of 3). Patients asking common questions there see silence, and an unanswered space reads as a practice that is not paying attention.
Your Google profile and your own notes list different phone numbers (1 out of 3). When a patient finds conflicting contact details, some hesitate to call, and search engines trust an inconsistent listing less.
Your bios show strong credentials but no first-mover or innovation claim in your market (0 out of 3). A patient weighing several qualified practices sees no reason you stand apart, so the choice tilts on price or proximity.
Discuss the findings
Let's sit down and walk through what patients see when they compare you to other New Orleans practices. The conversation turns a strong website into a strong first impression everywhere a patient looks.
Lazar preps before the call: no services listed on your Google profile, and google reads you as a spa, not a specialist, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 16 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 1 / 3 |
| 1.3 | Service Menu on GBP | 0 / 3 |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | In your review |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | In your review |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | 1 / 3 |
| 3.5 | Patient Evidence Beyond Stars | 2 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | In your review |
| 4.2 | Visibility in AI search | 2 / 3 |
| 4.3 | Schema Markup Completeness | 2 / 3 |
| 4.4 | Podcast/Video Content Indexing | 0 / 3 |
| 5.1 | Meta Ad Activity & Creative Variety | 0 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | In your review |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | 1 / 3 |
| 7.2 | Aesthetic-Directory Presence | In your review |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 16 signals measured from what a patient can see. The rest we go through together.
Want one for your practice?
Complimentary, no call required, and every scorecard is prepared and personally reviewed before it goes out. Leave your practice's website and yours is on its way.
Run my audit →