This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Your practice, which puts your visibility in the room-for-improvement range. Patients already find you in AI search, but the moment they land on your site there is no way to book in real time, so interest leaks out before it becomes a consultation. That gap is worth a conversation.
Strengths
Across 90 AI answers, your practice was named in 30 percent and your site was cited with a link in 25 percent. When patients ask ChatGPT or Google's AI for a surgeon, you appear and get the click.
You have written testimonials tied to specific procedures like Morpheus8 and mommy makeover, plus video. This is the kind of proof patients read closely before choosing a surgeon, and yours is strong.
You have individual pages for flagship treatments like facelift, rhinoplasty, and Botox rather than one buried list. This gives patients a clear answer for each procedure they are researching.
Your RealSelf profile is active and award-recognized (RealSelf 100, Hall of Fame). Patients who compare surgeons on aesthetic directories see a credible, managed presence.
Costliest gaps
Your "Book Here" button routes to a contact form, not a live scheduler. Patients ready to commit have to wait for a callback, and some book with a practice that lets them pick a time now.
Your Google Business Profile shows no services menu and no website link. Patients scanning the map see less about what you offer, so you are more likely to lose them to a fuller profile.
Cost is a common reason patients hesitate on elective procedures. With no payment-plan language visible, price-sensitive patients tend to drop off before booking a consultation.
Your newest post is about seven months old across roughly 110 posts. Patients and AI search both read staleness as a less active practice, which can push them toward a competitor who looks current.
Your mobile speed score is 38 out of 100. Most patients research on their phones, and a slow load makes some leave before they see your work.
Discuss the findings
Let's talk through what your visibility is costing you in consultations and where the fastest ground is. A short conversation turns this snapshot into a clear plan.
Lazar preps before the call: no real-time booking on your site, and no services listed on your Google profile, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 15 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | In your review |
| 1.3 | Service Menu on GBP | 0 / 3 |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | In your review |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 1 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 2 / 3 |
| 2.3 | Online Scheduling Integration | 1 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | 0 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | In your review |
| 3.5 | Patient Evidence Beyond Stars | 3 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | 0 / 3 |
| 4.2 | Visibility in AI search | 3 / 3 |
| 4.3 | Schema Markup Completeness | 1 / 3 |
| 4.4 | Podcast/Video Content Indexing | In your review |
| 5.1 | Meta Ad Activity & Creative Variety | 0 / 3 |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | In your review |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | 2 / 3 |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 15 signals measured from what a patient can see. The rest we go through together.
Want one for your practice?
Complimentary, no call required, and every scorecard is prepared and personally reviewed before it goes out. Leave your practice's website and yours is on its way.
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