What the audit found
A 533,000-follower Instagram sits above a website that most AI search tools and Google barely recognize. Your visibility scored 37 out of 100, which places you in the room-for-improvement range. The audience exists; the discoverable proof that converts it into consultations does not, and that gap is what patients feel first.
What is working
- Live online booking is in place. Patients can schedule through a third-party scheduler linked from repeated booking buttons across the site. A patient ready to act can act, which is the moment most practices lose.
- Mobile page speed is workable. Your mobile performance score is 57, in the middle range. Since most aesthetic patients browse on phones, a page that loads at usable speed keeps them from bouncing before they read anything.
- Google Business Profile has a foundation. Your listing shows hours, categories, and accessibility details. That base gives Google something to display, though it is not yet built out enough to distinguish you as an aesthetic practice.
Where consultations are going elsewhere
- Search engines cannot read what your site is. A direct check found zero of the code labels that tell search engines what your business is. Google is left guessing what you offer, so you surface less often when patients search.
- No before-and-after gallery on the site. Checked directly, your homepage has no results gallery; proof lives only in video and social. Patients comparing surgeons expect to see outcomes on the site, and are more likely to pick a practice that shows them.
- Nearly invisible in AI search. Across 90 AI answers (the responses ChatGPT and Google's AI give patients), your practice was named twice. As more patients ask AI for a surgeon, you tend to be left out of the shortlist entirely.
- Empty questions section on Google. Your Google listing has zero questions or answers. Common patient questions go unanswered at the moment of decision, and an unattended listing reads as less active than competitors'.
- Directory listing points to the wrong area. Your Doctoralia Mexico profile lists you under Miguel Hidalgo rather than your Benito Juarez address. A wrong location and an uncorrected profile make patients hesitate about whether the details they see are current.
Area by area
Local presence and Google 34%
Your Google Business Profile has the basics: hours, categories, accessibility. What is missing costs you. The questions section is empty, so common patient questions go unanswered right at the decision point. Several parts of the listing were not visible to this audit and are worth walking through together.
Website and booking 67%
This is your strongest area. Live online booking works and mobile speed is usable, so a ready patient can act. The main booking button above the fold does not carry a booking word, so the clearest prompt to schedule sits lower down where fewer patients reach it.
Reputation and proof 15%
The costliest gap sits here: no before-and-after gallery on your site. Patients comparing surgeons expect to see outcomes, and without them they tend to move to a practice that shows results. Review volume, response habits, and other trust signals need a closer look than public data alone allowed.
Content and discoverability 19%
Your site carries none of the code labels that tell search engines what your business is, so Google guesses. In AI search, the answers ChatGPT and Google's AI give, you were named in 2 of 90 responses. As patients increasingly ask AI for a surgeon, you are largely absent.
Paid media (not scored)
Paid media was not scored in this pass; no ad-platform data was available to review. Whether competitors are bidding on the terms your patients search is one of the questions we walk through together, since paid visibility often shapes who gets the first click.
Social and community (not scored)
Your Instagram following of 533,000 is a real asset most practices never build. This audit could not measure posting cadence, engagement, or how the profile routes followers to booking, so the size of the audience is clear but its conversion into consultations is what we examine next.
Identity and listings 35%
Your Doctoralia Mexico profile lists you in the wrong borough, Miguel Hidalgo instead of Benito Juarez, which makes patients question whether your details are current. Consistency across other directories and any legacy naming were not fully visible here and belong in the review.
About this sample
This practice did not request the audit and has not seen it. Redaction bars mark where a practice name, address, phone number, or web address would appear. Every score and finding is what the audit produced.
Fractional Aesthetics is a growth strategy practice for aesthetic medical businesses. "Fractional" describes how the work is bought: senior strategic help on a part-time basis, without a full-time hire.
FAx is our audit: 34 scored items covering a practice's public presence, from Google and reviews to website, content, AI search, social, and listings. Every signal is publicly observable, so nothing is required from the practice to run one. The audit names what is working and what each gap costs. It does not prescribe fixes, because those need a conversation.