This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Patients searching for you in Las Vegas find a solid website but a Google presence that has gone quiet. Your visibility, which leaves clear room for improvement. The gap most at stake is how inactive your Google profile looks next to competitors, and it is worth a closer look together.
Strengths
Your Google profile carries seven aesthetic-relevant categories, from skin care clinic to plastic surgery. This is the top score here and helps the right patients find you for the right treatments.
A clear scheduling button sits at the top of your site on mobile, where most patients land. When someone is ready to book, the next step is right in front of them.
Mobile speed scored 70 out of 100, in the solid range. Patients on phones are not waiting long, so fewer drop off before they see what you offer.
Costliest gaps
No posts in the last 30 days, and no evidence of posts at all. Patients comparing practices read silence as a practice that is quiet, and are more likely to pick one that looks active.
Your Q&A section is empty. Patients ask real questions there before booking, and with nothing answered they tend to move to a practice that addressed the same question first.
Your code labels, the ones that tell search engines what your business is, read as a general local business without the medical or physician detail. You risk losing ground in AI search, the answers ChatGPT and Google's AI give patients.
You have a RealSelf profile, but the other directories patients check are not confirmed and the RealSelf listing status is unclear. Patients who compare across sites see less of you than of competitors.
The bio holds one plain link to your homepage. Patients arriving from social have to hunt for booking or a treatment, and some leave before they find it.
Discuss the findings
Let's sit down and walk through what patients see when they compare you to other Las Vegas practices. The conversation gives you a clear picture of where consultations are slipping and what it would take to keep them.
Lazar preps before the call: your Google profile looks inactive, and no questions or answers on Google, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 10 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 26, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 3 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | 0 / 3 |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | In your review |
| 2.4 | Branded Treatment Page Coverage | In your review |
| 2.5 | Financing Surfacing | In your review |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | In your review |
| 3.5 | Patient Evidence Beyond Stars | In your review |
| 3.6 | Innovation Leadership & First-Mover Evidence | In your review |
| 4.1 | Blog Recency & Topical Depth | In your review |
| 4.2 | Visibility in AI search | In your review |
| 4.3 | Schema Markup Completeness | 1 / 3 |
| 4.4 | Podcast/Video Content Indexing | In your review |
| 5.1 | Meta Ad Activity & Creative Variety | In your review |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 1 / 3 |
| 6.5 | Story Highlights Organization | 1 / 3 |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | 1 / 3 |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 10 signals measured from what a patient can see. The rest we go through together.
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