This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Patients researching injectors in Portland find your AI search answers and treatment pages, but almost nothing that proves your results or reputation. Your visibility, which puts you in the room-for-improvement range. The proof gap is where consultations are quietly going elsewhere.
Strengths
Across 90 test answers, ChatGPT-style and Google AI tools named you 25 times and linked to your site 21 times. Patients asking AI who to see are already finding you, which is where more searches now start.
Your booking button sits at the top of the mobile screen, so a patient ready to book does not have to hunt for it. This is where most of your traffic lands.
You have dedicated pages for fillers, wrinkle relaxers, DiamondGlow, Sculptra, Sofwave, Kybella and more, so patients searching a specific treatment can land on a matching page rather than a competitor's.
Eight written patient reviews with names sit on your site, giving a researching patient words to trust beyond a star rating. This is genuine social proof most nearby studios do not put on the page.
Costliest gaps
There is no results gallery on your homepage or navigation; results live only inside your Instagram feed. In aesthetics, patients decide on visible outcomes, so they tend to pick a studio whose results they can see on the page.
Your review response rate is 0 percent. A patient comparing you to a practice that replies to every review reads silence as a practice that is less engaged, and is more likely to book the one that answers.
Your Google profile has no services section and no Q&A activity. A patient scanning the map results sees less than they do on competing listings, so you look thinner at the exact moment they are choosing who to call.
Your Google profile shows one phone number while directories show another. Mismatched contact details make search engines less confident about who you are, and a patient can reach a dead end trying to call.
Your site carries basic Organization code labels but nothing marking you as a medical or aesthetic business or naming your providers. Search engines and AI tools have to guess what you are, which weakens how confidently they present you.
Discuss the findings
Let's sit down and walk through what the audit found and where it points. A short conversation turns this snapshot into a clear order of what to address first.
Lazar preps before the call: no before-and-after gallery on your site, and reviews go unanswered, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 16 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 2 / 3 |
| 1.3 | Service Menu on GBP | 0 / 3 |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | In your review |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | In your review |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | 0 / 3 |
| 3.3 | Before/After Gallery Depth & Consent | 0 / 3 |
| 3.4 | Board Certification & Society Visibility | In your review |
| 3.5 | Patient Evidence Beyond Stars | 2 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | In your review |
| 4.2 | Visibility in AI search | 3 / 3 |
| 4.3 | Schema Markup Completeness | 1 / 3 |
| 4.4 | Podcast/Video Content Indexing | In your review |
| 5.1 | Meta Ad Activity & Creative Variety | In your review |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | 1 / 3 |
| 7.2 | Aesthetic-Directory Presence | In your review |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 16 signals measured from what a patient can see. The rest we go through together.
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