This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Your practice, which puts your visibility in the room-for-improvement range. The technical foundation is solid, but the proof patients look for before booking is nearly absent: no review responses, no written or video testimonials, and an empty Q&A section. That gap is where consultations quietly go to competitors.
Strengths
Your site carries a full set of the code labels that tell search engines what your business is, including FAQ labels. This is the highest score on this item and helps AI search understand and quote you.
Your Google Business Profile carries six relevant categories covering skin care, aesthetics, and medical dermatology. This scored a perfect 3 and helps you surface for the right patient searches.
In a scan of AI search (the answers ChatGPT and Google's AI give patients), your practice was named and your site cited across several queries. Modest but real presence most competitors lack.
You have dedicated pages across medical, cosmetic, and aesthetic treatments. Patients researching a specific procedure find real content, which supports the decision to book.
Costliest gaps
Your site cites over 3,200 five-star ratings but shows no written or video testimonials. Patients comparing practices tend to pick the one whose real patients speak in their own words, so you risk losing them here.
Your review response rate is 0. Patients reading reviews see an owner who never replies, which reads as disengaged and makes them more likely to choose a practice that answers its patients.
Your site shows society badges and a video series but no evidence of research, outcomes, or a first-mover claim. Against practices that state what sets them apart, undifferentiated content tends to lose the higher-value patient.
Your Google Business Profile Q&A holds zero questions and zero answers. Patients who see a blank section next to competitors with answered questions are more likely to move on before they reach your site.
Your BOOK NOW button opens an on-page message form rather than a real-time calendar. Patients ready to commit at that moment tend to drift to a practice where they can lock in a time.
Discuss the findings
Let's sit down and walk through what this audit found together. A focused conversation now sets up the changes that turn more researching patients into booked consultations.
Lazar preps before the call: no patient stories beyond star counts, and no responses to any reviews, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 17 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 3 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | 2 / 3 |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 2 / 3 |
| 2.3 | Online Scheduling Integration | 1 / 3 |
| 2.4 | Branded Treatment Page Coverage | 2 / 3 |
| 2.5 | Financing Surfacing | In your review |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | 0 / 3 |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | 1 / 3 |
| 3.5 | Patient Evidence Beyond Stars | 0 / 3 |
| 3.6 | Innovation Leadership & First-Mover Evidence | 0 / 3 |
| 4.1 | Blog Recency & Topical Depth | In your review |
| 4.2 | Visibility in AI search | 2 / 3 |
| 4.3 | Schema Markup Completeness | 3 / 3 |
| 4.4 | Podcast/Video Content Indexing | 1 / 3 |
| 5.1 | Meta Ad Activity & Creative Variety | In your review |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | 1 / 3 |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | In your review |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 17 signals measured from what a patient can see. The rest we go through together.
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