Specimen XIV, a Canadian med-spa chain (Toronto)

What the audit found

Patients searching AI tools like ChatGPT already find and cite your site, and your Google reviews get a reply every time. At 64 out of 100, your visibility is typical for your market: visible to motivated patients, but losing others weekly on gaps in how you convert and label your practice. The full picture is worth a conversation.

What is working

1. AI search already names and links you. Across AI search (the answers ChatGPT and Google's AI give patients), you were named in about a third of test answers and your site cited in roughly four in ten. Patients asking AI find you.
2. Every Google review gets a reply. Your review response rate is 100%. Patients reading your reviews see an owner who engages, which builds trust and makes them more likely to choose you over a silent competitor.
3. Your Google categories are well matched. You list five aesthetic-relevant categories on your Google profile. This helps the right patients reach you when they search for the treatments you actually offer.
4. A clear booking button is front and center. Your mobile homepage shows a Request a Free Consultation button above the fold. Patients see the next step immediately, which keeps them from bouncing to an easier site.

Where consultations are going elsewhere

1. Your Google Q&A section is empty. Your profile shows zero questions and zero answers. Patients comparing practices see no answers to common questions on your listing, so they tend to move to a profile that addresses their doubts.
2. No live self-booking, only a request form. Your only path is a request form, with no real-time scheduler and no Book online button on Google. Patients who want to book now are more likely to pick a practice that lets them.
3. Your site is not labeled as a medical business. Your homepage carries only generic Organization code labels (the code that tells search engines what your business is), with no medical or clinic labels. Search engines see you less clearly than competitors who use them.
4. Financing shows in only one place. Financing appears on your homepage but is not confirmed on treatment pages or the booking flow. Patients weighing cost mid-decision may not see it when it matters, and hesitate.
5. Mobile speed is middle of the pack. Your mobile speed score is 63. It works, but slower loads on phones lose a share of patients before your page finishes, especially those comparing several practices quickly.

Area by area

Local presence and Google 59%

Your Google profile is a real asset: strong aesthetic categories and a post within the last 30 days. The empty Q&A section is the clear miss, since it leaves common patient questions unanswered right where they compare you. Your service menu and photos need a closer look together than public data allowed.

Website and booking 57%

Your homepage puts a booking button up front, which is exactly what patients want to see first. The weak points are conversion depth: no live scheduler behind that button, financing confined to the homepage, and middle-of-the-pack mobile speed. Each one loses a share of patients who were ready to act.

Reputation and proof 100%

This is your strongest area. You reply to every Google review, which signals an engaged owner. Most of this category, your before-and-after gallery, patient evidence, and certification visibility, was not scorable from public data, so we walk through it together to confirm how those trust signals land with patients.

Content and discoverability 72%

AI search already names and links you, which few practices can claim and which matters as more patients ask AI tools for recommendations. The gap is your site code: it labels you as a generic organization, not a medical clinic, so search engines read you less precisely than they could.

Paid media (not scored)

Paid media was not examined this pass. We did not check ad activity on Meta or Google, so there is nothing scored here yet. Whether paid presence is worth it for you is a question we cover in the review, not a gap to assume.

Social and community 65%

Your Instagram link hub gives followers several routes, a decent baseline. Posting cadence, engagement, and content mix were not retrievable from public data despite a sizable following, so how well that audience converts to consultations is a live question for the review.

Identity and listings (not scored)

Directory and brand consistency across the web could not be scored from public data this pass. For a multi-location chain, whether your name, address, and phone number line up everywhere is worth confirming directly, since mismatches quietly split how patients and search engines find you.

About this sample

This practice did not request the audit and has not seen it. Redaction bars mark where a practice name, address, phone number, or web address would appear. Every score and finding is what the audit produced.

Fractional Aesthetics is a growth strategy practice for aesthetic medical businesses. "Fractional" describes how the work is bought: senior strategic help on a part-time basis, without a full-time hire.

FAx is our audit: 34 scored items covering a practice's public presence, from Google and reviews to website, content, AI search, social, and listings. Every signal is publicly observable, so nothing is required from the practice to run one. The audit names what is working and what each gap costs. It does not prescribe fixes, because those need a conversation.