This is a sample. A real audit of a real practice, shown with identifying details removed.
The audit is the scorecard itself. The review is the thirty minutes we spend going through it together.
VISIBILITY
SCORECARD
Your visibility sits in the typical range for your market: motivated patients find you, but you lose ground weekly to clearer competitors. The biggest exposure is your Google profile, where an empty Q&A section and a thin listing leave easy questions unanswered. That is worth a conversation.
Strengths
Across 90 AI answers (the responses ChatGPT and Google's AI give patients), your practice was named 46% of the time and your site was cited with a link 41% of the time. Patients asking AI for a clinic often see you.
A prominent "Book Now" button sits above the fold on mobile and links straight to your scheduling. A patient ready to book does not have to hunt for the next step.
Your Google profile carries a strong set of aesthetic-relevant categories, so when patients search for the treatments you offer, Google has clear reason to surface you.
Your blog runs current-year, procedure-specific content in both English and Chinese for the Vancouver market. That local relevance helps patients and search engines connect you to real treatments.
Costliest gaps
The Q&A section on your Google profile has zero questions answered. Patients comparing clinics see a blank space where competitors answer common questions, and they tend to pick the practice that looks more responsive.
Your site carries only generic Organization code labels (the code that tells search engines what your business is), with no medical or clinic labels. Search engines and AI understand less about you, so you surface less often for the right searches.
Financing language appears on your homepage but not on treatment pages or the booking flow. Patients weighing cost decide on a specific procedure page, and if they do not see it there, some drop off before booking.
Your profile has hours, categories, and accessibility filled in, but website link, description, services, and photos are missing. Patients scanning results see a fuller competitor first and are more likely to click them.
Your "Book Now" button routes patients to a separate scheduling site rather than booking on your own pages. Each handoff is a point where some patients hesitate and leave.
Discuss the findings
Let's sit down and walk through what the audit found and what it means for your clinic. The conversation turns a middling profile into one patients pick first.
Lazar preps before the call: your Google Q&A section is empty, and your site's code labels are basic, both mapped in advance, plus every item marked In your review, ready to walk through together.
Lazar LaLone · lazar@fractionalaesthetics.com · (412) 944-5506
The goal: a diagnostic read of what a patient, or a referring doctor, sees from the outside, working only from what is openly on display and never from the practice's own dashboards or private analytics. It intentionally does not prescribe fixes, because effective solutions need further conversation and analysis to get right.
- Rubric
- Aesthetic Practice Visibility Scorecard v1.1, 100-point composite
- Two kinds of number
- Scores of 0 to 3 are ours, applied from this rubric. Figures such as Google's PageSpeed result, your star rating, review counts and follower counts are third-party measurements we read and report, not numbers we assign
- This audit
- Tier 1, the complimentary read. Every one of the 34 signals is drawn from patient-facing data. Tier 2 adds paid-media spend analysis, and only when you choose to share your ad data.
- Signals
- 12 measured from patient-facing data so far; the rest walked through together in your review
- Review items
- Excluded from both earned and maximum points; they never count against the practice, and we look at them together in your review
- Generated
- July 28, 2026
| 1.1 | GBP Claim & Completeness | 2 / 3 |
| 1.2 | GBP Categories | 3 / 3 |
| 1.3 | Service Menu on GBP | In your review |
| 1.4 | GBP Photo Volume & Recency | In your review |
| 1.5 | GBP Posts Frequency | 2 / 3 |
| 1.6 | Local Pack Presence (Primary Terms) | In your review |
| 1.7 | Q&A Section Activation | 0 / 3 |
| 2.1 | Mobile Speed Score | 2 / 3 |
| 2.2 | Above-the-Fold Booking CTA | 3 / 3 |
| 2.3 | Online Scheduling Integration | 2 / 3 |
| 2.4 | Branded Treatment Page Coverage | In your review |
| 2.5 | Financing Surfacing | 1 / 3 |
| 3.1 | Google Review Volume (Market-Relative) | In your review |
| 3.2 | Review Response Discipline | In your review |
| 3.3 | Before/After Gallery Depth & Consent | In your review |
| 3.4 | Board Certification & Society Visibility | In your review |
| 3.5 | Patient Evidence Beyond Stars | In your review |
| 3.6 | Innovation Leadership & First-Mover Evidence | In your review |
| 4.1 | Blog Recency & Topical Depth | 2 / 3 |
| 4.2 | Visibility in AI search | 3 / 3 |
| 4.3 | Schema Markup Completeness | 1 / 3 |
| 4.4 | Podcast/Video Content Indexing | In your review |
| 5.1 | Meta Ad Activity & Creative Variety | In your review |
| 5.2 | Google Ads Presence (Competitive Terms) | In your review |
| 5.3 | Landing Page Alignment | In your review |
| 6.1 | Instagram Posting Cadence | In your review |
| 6.2 | Engagement Rate | In your review |
| 6.3 | Content Mix Diversity | In your review |
| 6.4 | Link-in-Bio Strategy | 2 / 3 |
| 6.5 | Story Highlights Organization | In your review |
| 7.1 | NAP Consistency Across Directories | In your review |
| 7.2 | Aesthetic-Directory Presence | In your review |
| 7.3 | One consistent identity online | In your review |
| 7.4 | Cross-Channel Brand Consistency | In your review |
That is the whole read: 12 signals measured from what a patient can see. The rest we go through together.
Want one for your practice?
Complimentary, no call required, and every scorecard is prepared and personally reviewed before it goes out. Leave your practice's website and yours is on its way.
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