Specimen XV, a Vancouver laser and skin clinic group

What the audit found

At 65 out of 100, your visibility sits in the typical range for your market: motivated patients find you, but you lose ground weekly to clearer competitors. The biggest exposure is your Google profile, where an empty Q&A section and a thin listing leave easy questions unanswered. That is worth a conversation.

What is working

1. You already show up in AI search answers. Across 90 AI answers (the responses ChatGPT and Google's AI give patients), your practice was named 46% of the time and your site was cited with a link 41% of the time. Patients asking AI for a clinic often see you.
2. Your booking button is easy to find. A prominent "Book Now" button sits above the fold on mobile and links straight to your scheduling. A patient ready to book does not have to hunt for the next step.
3. Your Google categories are well matched. Your Google profile carries a strong set of aesthetic-relevant categories, so when patients search for the treatments you offer, Google has clear reason to surface you.
4. An active, locally relevant blog. Your blog runs current-year, procedure-specific content in both English and Chinese for the Vancouver market. That local relevance helps patients and search engines connect you to real treatments.

Where consultations are going elsewhere

1. Your Google Q&A section is empty. The Q&A section on your Google profile has zero questions answered. Patients comparing clinics see a blank space where competitors answer common questions, and they tend to pick the practice that looks more responsive.
2. Your site's code labels are basic. Your site carries only generic Organization code labels (the code that tells search engines what your business is), with no medical or clinic labels. Search engines and AI understand less about you, so you surface less often for the right searches.
3. Financing shows up in only one place. Financing language appears on your homepage but not on treatment pages or the booking flow. Patients weighing cost decide on a specific procedure page, and if they do not see it there, some drop off before booking.
4. Your Google profile is thin. Your profile has hours, categories, and accessibility filled in, but website link, description, services, and photos are missing. Patients scanning results see a fuller competitor first and are more likely to click them.
5. Booking sends patients off your site. Your "Book Now" button routes patients to a separate scheduling site rather than booking on your own pages. Each handoff is a point where some patients hesitate and leave.

Area by area

Local presence and Google 59%

Your Google profile has the right categories and a recent post, which helps you surface. The weak spot is an empty Q&A section and a thin listing missing website link, description, services, and photos. Patients scanning results tend to click the fuller competitor first. Photos and map ranking need a closer look together.

Website and booking 67%

Your mobile site loads at a middling speed and your "Book Now" button is easy to spot, both real assets. Booking hands patients off to a separate site, and financing appears only on your homepage. Both are points where a ready patient can hesitate and drift to a clearer competitor.

Reputation and proof (not scored)

Reputation, reviews, before-and-after galleries, and board certification were not scored in this pass because patient-facing data alone cannot confirm them. These carry real weight in how patients choose a clinic, so we walk through them together in the review rather than guess.

Content and discoverability 70%

This is your strongest area. You already appear in AI search answers (what ChatGPT and Google's AI tell patients) and run a locally relevant bilingual blog. The gap is basic site code labels with no medical or clinic tags, so search engines understand less about you than they could.

Paid media (not scored)

Paid media was not verified this pass, so whether you run ads and how they perform is open. This is a full area to walk through together rather than score from the outside.

Social and community 65%

Your Instagram has a Linktree bio hub with multiple links and existing story highlights, both working. Posting cadence, engagement, and content mix could not be retrieved, so how active and organized the account looks to a browsing patient is something we review together.

Identity and listings (not scored)

Directory consistency, your name, address, and phone number across listings, and any legacy branding could not be scored from public data. Fragmented or stale listings quietly cost patients, so this is a priority to walk through in the review.

About this sample

This practice did not request the audit and has not seen it. Redaction bars mark where a practice name, address, phone number, or web address would appear. Every score and finding is what the audit produced.

Fractional Aesthetics is a growth strategy practice for aesthetic medical businesses. "Fractional" describes how the work is bought: senior strategic help on a part-time basis, without a full-time hire.

FAx is our audit: 34 scored items covering a practice's public presence, from Google and reviews to website, content, AI search, social, and listings. Every signal is publicly observable, so nothing is required from the practice to run one. The audit names what is working and what each gap costs. It does not prescribe fixes, because those need a conversation.