Lazar LaLone — Founder, Fractional Aesthetics
01 / why i started fa
Why I started FA.
I've watched aesthetic medicine from every side: as a patient, as someone who follows the field closely, as a professional at Epic and beyond. What keeps me coming back is the speed. The field moves faster than almost any corner of medicine.
Most practices can't keep up. Surgeons and the people running their practice can't stay current on digital strategy the way they stay current on what they're performing in the OR or clinic. Patients miss what they could have. Practices miss who they could reach.
Closing that gap serves both sides. Surgeons get a partner who knows the digital terrain as it expands. Patients get connected to the right procedure at the right time, at a price that makes the decision feel possible. I work with a small number of practices at a time. I embed, learn the business from the inside, and treat their growth as my own.
Fractional Aesthetics is new. That's the point. The agencies that defined the last era weren't built for what comes next. After two decades across health systems, consumer tech, and AI healthcare, all of it was preparation for this.
02 / the preparation
Built for this work.
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B.S. Biological Sciences and Psychology, pre-med. First time scrubbing into plastics procedures at UPMC. Research on the social impacts of visible and invisible stigma. The clinical roots of this work start here.
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Front office and revenue cycle integrations expert: outpatient/inpatient capacity management, schedule optimization, registration, billing/claims. 6 years as Implementation Director / Account Executive for Highmark, Kaiser Permanente SoCal, MultiCare, Texas Health Resources.
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North America marketing and merchandising for Amazon Tech. Across search (paid and organic), outbound (email, push, SMS), social media, partnerships, PR, loyalty program (Prime), and new ways to pay (Affirm BNPL).
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Back at CMU for the business side. MBA from the Tepper School of Business: quantitative core, deep work with data at scale.
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Cross-functional MVP at the AI-first scribe and clinical platform startup valued at $1.25B, straddling strategy, product, marketing, and brand. Clients include Cleveland Clinic and Mayo Clinic.
03 / get in touch
Email is enough.
No forms. No scheduling links. Send a note and we'll figure out the right next step from there.
