Q: Which aesthetic clinic software has built-in loyalty features?

Clinic software that includes a loyalty program

A:Pabau, AestheticsPro, Phorest, Clinicea, and Beautay each describe a built-in loyalty program on their respective websites. Pabau lists loyalty campaigns that run off treatment history, so rewards can follow what each patient has booked.¹ AestheticsPro ties its rewards program to customer spending and says the program helps reduce customers shopping around based on price.²

Phorest shows patients their Treatcard loyalty points in a branded booking app. It also prompts them to spend points on new services when booking online, which steers loyal patients toward treatments they have not tried.³ Clinicea says its loyalty and reward program comes fully integrated, and it can give patients free points when they share feedback.⁴ On our reading, a practice that rewards feedback with points should check the rules on review incentives and marketing for medical services in its jurisdiction before switching that feature on.

Beautay rewards returning clients with points and tiers and runs referral credits at checkout, and it says it is built only for UK aesthetic clinics.⁵ For more about whether loyalty programs bring patients back, see our loyalty program results.