How long patients take, and the waiting periods surgeons favor
A:Often months. Patients rarely decide after one appointment. The American Society of Plastic Surgeons (ASPS) writes that they "may meet with two or three surgeons" and "spend months researching their options," and some return for a second consultation with the same surgeon before they feel ready. A surgeon the society interviewed reports that some patients even return a year or two after the first consultation.1
Some surgeons want a set waiting period. In a 2023 survey of plastic surgery society members in Plastic and Reconstructive Surgery Global Open, 281 of 364 respondents (78.9%) felt there should be a cooling-off period, a set gap between consultation and surgery, with its length varying by procedure. The paper cites guidance for a consultation at least seven days before surgery, and it proposes at least 10 days, preferably 14, for breast augmentation specifically.2
Because the decision-making period can be long, practices can inadvertently stop following up with patients sooner than they should. Marketing vendors typically schedule follow-up for up to three months, with additional information and an offer to answer any questions.3 In our experience, a patient still unscheduled at 90 days is recorded as a loss. For more about how one practice lifted its consultation-to-booking rate from 25% to 38% with a follow-up sequence, see our second consultation review.4
Notice
This article is for informational purposes only. It describes published sources and gives our opinion on what they mean for running a practice. It is not medical or legal advice, it does not create a doctor‑patient or attorney‑client relationship, and it should not be used to make any medical or legal decision. Discuss treatment with a qualified healthcare provider and legal questions with a licensed attorney. What it says about any company, product, or pharmacy comes from the sources cited below, and anything beyond them is our opinion. To report an error, email lazar@fractionalaesthetics.com and we will review it.
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- American Society of Plastic Surgeons, The second consultation: why more patients are slowing down before plastic surgery, 2026. Industry survey. https://www.plasticsurgery.org/news/articles/the-second-consultation-why-more-patients-are-slowing-down-before-plastic-surgery Back to where you were ↑
- Plastic and Reconstructive Surgery Global Open, survey of society members on informed consent and cooling-off periods, 2023. Peer-reviewed. https://research-management.mq.edu.au/ws/portalfiles/portal/343294444/Publisher_version_open_access_.pdf Back to where you were ↑
- Ignitvio, Cosmetic surgery lead generation, 2026. Vendor-published. https://www.ignitvio.com/blog/cosmetic-surgery-lead-generation/ Back to where you were ↑
- Practice Growth Co., Post-consultation Meta funnel nurture, Mike Funkhouser, 2026. Vendor-published. https://practicegrowthco.com/patient-acquisition-insights/post-consultation-meta-funnel-nurture Back to where you were ↑