See your
practice
as
patients do.
Integrated growth strategy specific to aesthetic medicine. Start with the FAx audit.Integrated growth strategy for aesthetics. Let’s check the FAx:
All set.
- Audit request receivedJust now
- Your FAx, by emailWithin a couple of business days
- A call with LazarWe'll show you where we'd start.
Pick a call time
Rather talk now? Text Lazar at (412) 944-5506.
15,505 tools. You need the right few.
More ship every week, so knowing which ones to use is a job in itself. Most fail a working clinic in predictable ways: built so narrow they collapse in daily use, or one more integration that breaks the next time another system changes.
Count: chiefmartec 2026 Marketing Technology Landscape, May 2026.
We map what you already run, judge every tool on what it changes for a practice, and make the pieces work as one.
Easy for you, hard for us. Sometimes the tool we use is a scalpel. Other times, it’s a hammer. That is why we believe effective execution sits at the intersection of healthcare, traditional health tech, and AI.
How it works.
what it asks of you
FAx audit
We score what a prospective patient sees: search, reviews, presence (and AI).
Run now →You review
Your FAx audit arrives by email. Yours to keep, whether we ever talk or not.
Talk it through
No need to read it all first. Bring your goals, and we focus on the parts that matter most for them.
Real practices, examined.
These are real audits of real practices, with identifying details removed. Yours would follow the same format.
Where to start.
Diagnostic
Not sure yet? Start here. Two weeks to find what’s blocking your goals, then a go or no-go. The fee comes off a Partnership if you continue.
Partnership
Month to month, based on your goals.
- Always-on contact
- Reporting
- Creative oversight
- Bespoke tooling
- Vendor management
- Our network and the most advanced tech
Prefer email? lazar@fractionalaesthetics.com
Straight answers.
Straight up:Our audit of what patients see online.
A play on FA (for Fractional Aesthetics) and facts. Get it? Show me the facts.
Here, the facts are the 30+ signals a prospective patient navigates when they search for aesthetic services online.
The FAx audit reflects our thesis: the best way to manage these signals is from a central operations hub that grows and adapts as technology and patient preferences change. No whack‑a‑mole.
If this resonates,
See how you rankWe'll be in touch soon.
Straight up:Not necessarily. It depends on your goals.
Agencies can be exceptional. Our starting point is what your practice needs, and that may or may not include a full-time agency. New technology lets us bring parts of that work in-house for you to own, so over time you choose which agency services to keep and which to cancel.
Straight up:It’s complimentary. The call after is optional.
You get a written report on what patients find when they look for your practice, each signal scored with its evidence and reviewed before it is sent. It arrives within a couple of business days. If you want, we then spend 30 minutes going through it together.
Straight up:Run it day to day, no. Build content that lasts, yes.
Organic reach keeps falling and paying to be seen gets expensive, so we build content that keeps its value. If you already hold regular shoot days, we automate the processing so each one becomes weeks of posts across every channel. If you don’t, we help you plan them. We handle editing, posting and brand consistency. We don’t appear on camera, and stories, trends and dances stay with your team. If social is your main growth channel, we’ll help you find a better fit.
Straight up:Ideally none. It depends on access and how deep the work goes.
The more access you give us to act on your behalf, the less your team has to do. Depth matters too: a website update takes almost none of their time, while automating patient instruction templates takes more.
We start by looking at what your practice is putting into the world and measuring it against what you're trying to build. Most of what we find, the owner already suspected but hasn't had time to name. From there, we build the plan together, starting with what the data says matters most. Every move after that rests on evidence you can see.
Immediately. First we measure what’s already running, to see what works. Quick wins ship in the first week. Bigger changes follow once we have baseline data and know where to focus.
We make the people you’ve already hired more effective. We work alongside your team and outside vendors to set the brief, hold the standard, and make sure what ships matches what you intended.
The Partnership is month to month. The Diagnostic is two weeks with a go or no-go at the end, and its fee comes off your first Partnership month if you continue. If the work is good, you’ll stay. If it stops being good, you can leave that month.
Owner-led plastic surgery, med spa, injectables, cosmetic dentistry and dermatology practices with $2M or more in capacity. If your schedule isn’t as full as it should be, that’s often what we work on, whether you’re adding service lines or filling the ones you have.
No. We’re a growth strategy firm. Our clients perform those treatments, and we work on the business side.
The future of your practice is beautiful.
Start with a conversation. Tell us about the practice, and we will tell you what we would look at first.